About Us
![](https://grancha.co.jp/wp-content/uploads/2024/08/確定IMG_5588-1536x1024.jpg)
CEO Message
Each and every one of us will challenge various things with bright eyes and interests! Our company name reflects this desire.
It has been more than 15 years since I started my own business at the age of 35 and founded Grancha. In the early days of the company, I was worried about what kind of business I would run alone.
The first thing I started working on was the Yahoo! At the time, Yahoo! Auctions was in its heyday. We handed out flyers, drove light trucks, and bought anything we could find that would sell. (We bought used clothes, commercial refrigerators, even carved wooden bear dolls...)
By the third term, sales had grown to nearly 500 million yen, and the company had rented a large warehouse and even owned a 2-ton truck. However, market conditions were becoming increasingly competitive with other buyers, and business performance had reached a plateau.
One day when all I could think about was, 'How can I make my company bigger? While assembling a glass dining table in a warehouse late at night, he lost his balance and the top of the glass table fell on his head.
At that moment, I asked myself, 'Did I leave my job to do this?' I cried.
After the next day, we decided that there was no bright future for us if we continued as we were, and we quickly changed direction to the purchase of brand-name goods and alcohol, which is now the foundation of Grancha.
Key words are [shift to smaller, more expensive items that don't require trucks and warehouses!
The company outgrew the warehouse, sold its trucks, and relocated its headquarters office in front of the station for a fresh start.
With little competition at first, the business grew steadily, expanding to a total of 18 directly managed and franchise stores nationwide.
However, competition quickly increased and price competition intensified. In addition, C-to-C businesses began to emerge, led by flea market apps, and the number of purchases declined at all stores.
Here, I took a step back and analyzed the business dispassionately.
Our competitor is a specialized "purchase" store. We and our competitors are all doing the same thing: checking the market price and buying below the market price. There is no particular point of differentiation.
→Conclusion: The end of the purchase specialty store business is near.
So what to do then? Next, we shifted all the way to buyers & sellers.
In addition to gross profit from purchases, we should be able to earn gross profit from sales as well. We decided to discontinue the franchise and have a sales channel other than auctions.
A sales store was also opened in Akasaka, Tokyo, and five directly managed stores were opened for purchase and sales.
It was good for a few years, but when we analyzed our customers, 70% of them were foreigners. I keenly felt that Japanese people were moving away from brand-name products.
A single store carries tens of millions of yen in inventory, but brand-name products are luxury items. Since they are not daily necessities, repeat customers do not increase, and local stores are gradually losing ground.
Here again, I took a step back and analyzed the business dispassionately.
Japanese people are leaving brands. Customers are all foreigners. Absolute number of sales is declining.
→Conclusion: Let's sell our products to foreign countries where there are foreigners!
From there, I went to various countries such as Hong Kong, the Philippines, Taiwan, China, Thailand, and Sri Lanka to conduct new business development sales.
Especially in Hong Kong, the monthly "Watch Show" and "Jewelry Show" have enabled us to do business with suppliers from all over the world.
Since then, the company's policy has been to "Break away from Japan! Establish overseas sales channels for luxury watches!
There is no sales tax in Hong Kong. We learned that vendors' sales and purchases are mostly made in Hong Kong, where there is no sales tax.
A local subsidiary is established in Hong Kong, an office is set up, and full-scale efforts are launched. By this time, sales had grown to around 1.5 billion yen.
But just as they began to expand overseas in earnest, there were demonstrations in Hong Kong against Chineseization, and then Corona...
The main auction house where we purchase from was closed, and even if we sold through international mail order, the international EMS service was also stopped, so we were completely helpless.
Sales were less than half, while monthly expenses remained the same and savings were not that great, so if this situation continued for six months, bankruptcy would be a certainty.
Again, we took a step back and analyzed the business dispassionately.
→Conclusion: The Corona excess is the reason why a great business opportunity has arrived.
If you can't purchase the product due to the auction closing, the seller must have the product. Since they will be having trouble selling, we will ask them to sell directly to us.
For products purchased at the store, find a vendor who might be willing to buy them and guide them to the store.
If EMS, the international mail service, is stopped, we pack more goods and send them less frequently to DHL, the international courier service, even if it costs more.
Furthermore, we hired foreign staff and started live commerce using SNS. In any case, all employees came up with ideas and implemented them.
After some time, Corona contacted suppliers around the world and found that many countries were closed to the rest of the world, making it impossible to go to Hong Kong and other foreign countries to buy.
In Japan, vendor auctions have shifted from real face-to-face auctions to non-face-to-face Internet bidding methods.
There, he checked online auctions daily and conducted product announcements to vendors around the world.
They bought from us starting with small unit price products and steadily won our trust.
As a result, in the 15th fiscal year, we were able to achieve sales of 5.3 billion yen and a record-high increase in both sales and operating income.
It has been 15 years since I established my company, and through the twists and turns, I have come to understand that [No business lasts forever! No business lasts forever!
Market expansion, emergence of rivals and market decline. Sales and gross profit decrease due to changing customer needs.
That is why, as a manager, I felt it necessary to always look ahead, keep a sharp eye on the future, take a step back, calmly analyze the situation of my company, and immediately take action.
If everyone in the company takes it seriously, most of the issues can be managed.
Currently in Japan, more and more companies are going bankrupt because they took out corona loans from banks but were unable to get back on their feet.
My family has had a short life span for generations and I will probably die at the end of my life at the age of 65.
Of course, we are careful about physical checkups, diet, and exercise to prevent this from happening, but in a few years, we will pass the baton to the next generation, so we are taking action to create the next president.
The life of a company must be eternal, even if the president or employees change.
What must we do to become a company that will last 50 or 100 years?
What kind of company is needed in the world?
The company must be able to create stable employment, pay various types of and taxes, and benefit Japan and the community.
First, there are our customers, our employees, and their families.
Furthermore, if we consider our business partners, subcontractors, and financial institutions, as well as their employees and families, the number of people involved in our company (our associates) is in the thousands or tens of thousands.
Even if we cannot make the whole world happy, we can at least make everyone involved with our company, including our customers, happy with a smile.
We want to be a company that people are happy to have Grancha [Kikura].
I hope so, and I would like to [grunt = shine] and [challenge = try] every day.
The entire staff looks forward to your continued patronage.
Grancha Corporation
President and Representative Director
![](https://grancha.co.jp/wp-content/uploads/2024/09/png2pdf-1-1024x256.png)
About Us
Company Name | Grancha Corporation |
Establishment | November 1, 2007 |
Capital stock | 6.5 million yen |
Annual Turnover | FY2022 (16th period) 6.30 billion yen |
CEO | Katsumi Ujike |
Head Office Location | 1-2-5 Isesagicho, Naka-ku, Yokohama-shi, Kanagawa 231-0045 |
TEL | 045-334-7535 |
FAX | 045-334-7539 |
Business | Reuse goods purchase, retail, wholesale, import/export business, live commerce business, event business, franchise business |
Store Information
![](https://grancha.co.jp/wp-content/uploads/2024/06/230809_1-1024x690.jpg)
Buy Kura Isezaki Watch and Jewelry Museum
3 minutes walk from Kannai Station
Located next to Yurindo in the Isesaki Mall shopping street. Isesaki Mall Jewelry Hall with a large dinosaur as a landmark.
Business hours: 11:00-19:00
Closed: Open all year round
Address: 231-0045
1-2-5, Isezaki-cho, Naka-ku, Yokohama City, Kanagawa Prefecture
☎: 0120-80-3725
![](https://grancha.co.jp/wp-content/uploads/2024/06/attachment-1-1024x625.png)
Nakano Broadway Store [FC Store
JR Chuo Line Nakano station 3 min. walk
Nakano Broadway B1F
Hours of operation: 10:30-19:00
Closed: Open all year round
Address: 164-0001
5-52-15 Nakano, Nakano-ku, Tokyo
Nakano Broadway B1
☎: 03-3388-1178
![](https://grancha.co.jp/wp-content/uploads/2024/06/attachment-2-1024x625.png)
Sugita Store [FC Store
1 minute walk from Keihin Kyuko Line Sugita Station
Hours of operation: 10:30-19:00
Closed: Open all year round
Address: 235-0033
1-14-9 Sugita, Isogo-ku, Yokohama City, Kanagawa Prefecture
Yoshino Building 1F
☎: 045-774-5920
History
2007
Establishment of Grancha Co.
Comprehensive online recycle store, Buy Kura Maioka Head Office opens.
1st term: Annual sales 200 million yen
2008
Started brand reuse business
Opened the first directly managed store, Brand Kaikura-Konandai store.
Second term: Annual sales: 400 million yen
2009
Started alcohol purchase business
Brand Kaikura-Higashi-Totsuka store opened.
Brand Kaikura - Shonandai store opened
Third term: Annual sales: 500 million yen
2010
FC business started
Brand Kaikura-Sugita store opened.
Brand Kaikura - Akasaka store opened
Tool Specialty Reuse Store "Baikura Tool Museum-Konandai Store" opened.
The first franchise store - Brand Kikura Kawagoe store opens.
4th term: Annual sales: 700 million yen
2011
Head office relocated from Maioka to Higashi-Totsuka
Sake Buying Specialty Store Oshukubai Kura - Nishi-Osu Branch Opens
Brand Kaikura-Isesaki Mall main store opens
Brand purchase warehouse-Maruetsu Shin-Kohjiya opened.
Opened 6 franchise stores
5th term: Annual sales 1 billion yen
2012
Started overseas online shopping business
Opened 4 franchise stores
2014
Brand Kaikura-Isezakicho Jewelry Hall opens
Brand Kaikura - Sangenjaya store opened
8th term: Annual sales exceed 2 billion yen
2015
Hong Kong office established for overseas prospects
2018
Full-scale launch of business from retail to overseas wholesale
2019
Started LIVE commerce business
Year 2021
Dedicated LIVE office established for expansion of LIVE commerce business
15th term: Annual sales exceed 5 billion yen
Year 2023
Head office relocated from Higashi-Totsuka to Isesagicho
Relocation and expansion of office space due to expansion of LIVE Commerce business
Year 2024
Relocation and expansion of office space due to expansion of LIVE business
Store name changed from Kaikura Jewelry Hall to Kaikura Isesaki Mall Main Store due to head office relocation.
17th term: Annual sales exceed 8 billion yen